A beautiful website won’t help grow your business if nobody finds it. We can work with you to make sure your site is the one that reaches the top of the search results. Our search marketing tactics will help the customers find you.
There are 3.5 billion online searches every day, 100 billion searches per month, and 1.2 trillion searches per year. This is how customers are learning about the products and services they want to buy.
Search marketing tactics are how we make sure they find you. Not sure investing in search is worth it? Like most of the big brands, Apple spends 86% of its marketing budget on search. They know most of their customers search online before making a purchase.
So they’re willing to invest in making sure they are at the top of the search results.
If you’re not visible to potential customers, you’re invisible. And people don’t visit sites they can’t see. They’ll go to ones at the top of the search results. And if you aren’t investing in search, that will be your competition.
But you can rocket to the top of the search results with search marketing strategies. Then your site will be the one people visit. And your business the one they buy from. Which means more money in your bottom line.
Each page of search results is like a busy street corner in the busiest city in America.
The higher you rank in the results, the closer you are to the corner, where more of the traffic is. Low rankings will put you in the middle of the block on a quiet street.
For each keyword you rank high for, it’s like having an additional storefront at another busy intersection in your city.
That’s the power of digital search tactics that help you rank high with multiple keywords.
You just go to where your potential customers are and put out your virtual signs.
These days, people decide which business to buy from after doing online searches. But if your site is buried on the second or third page of results, they’ll never see you.
By using search marketing tactics, you’ll work with the way people make buying decisions…and make it easy for them to find you.
The fact that the data consistently shows that about 79% of consumers are conducting business online
When someone goes online and specifically inputs words related to the product or service they are looking for, that means they are actively looking to buy that particular product or service.
They’re not just random passersby who might glance at a flyer and promptly throw it in the trash. They are already primed to purchase what you have to offer.
Most people only look at the first page of the search results. If you consistently show up on the first page, the name of your business is front and center.
Even if they don’t buy from you the first time they see your name, over time, you’ll become more familiar. And they’ll want to stop by your site to see if what you have to offer is what they want to buy.