The more options a business has, the more confusing it can be for customers. At any point along the buyer’s journey, if the customer gets confused or sidetracked, they will leave. And never come back. And you’ve just lost a sale.
Digital sales funnels act like guides. A sales funnel will present them with a single service or product that would help the buyer the most, since they are not distracted by many options it makes it easier for them to make a purchasing decision. By keeping them moving through the sales process, you ensure that they stay engaged and focused through the buyer decision process.