Online advertising connects you with your ideal customers, the people who are most likely to buy from you. Your ads meet them where they hang out online, on the social media sites they prefer.
Advertising doesn’t have to be making guesses as to where to spend your money. Platforms like YouTube and Facebook provide reams of data that tells you who your audience is, what they like and what kind of content they respond to.
We can help you target your ads to the people most likely to buy from you and how to tailor your ads so they are most likely to buy. That way you’ll only pay to place ads in front of a relevant audience and not wasting money advertising to a big one.
Online ads are a way to reach people who’ve never heard of you. Using ads will get people familiar with your brand, long before they’re ready to buy. And when they are, your brand will be top of mind. Or when they search and find you, they’ll already have a good impression of you, your brand will feel familiar. And they’ll be more likely to want to do business with you.
How is it that social media sites send three times more traffic from non-customers than previous customers? Through the power of online ads on social media platforms.
By advertising on social media, you can zoom in on the audience you want to reach. Your ads can be shown to people of a certain age, income, or education level. You can even specify interests, occupation, or family composition. Or you can limit your ads to a location. Other possibilities include life events, political affiliations, pages they like, apps they use, and more.
You just need to identify the characteristics of the people you want to see your ads.
By limiting your ads to a targeted audience, you’re not paying to spread your message to people who probably won’t be interested in your products. That means lower marketing costs.
Analyzing your customer data will help target your ads to people most likely to want what you have to sell. And placing ads with influencers will do more than create awareness but will help build credibility for your brand.
Now you won’t be wasting your money advertising to people who aren’t going to buy from you. So you’ll reap a higher return on your marketing dollars.