Website Not Mobile Friendly? You Are Leaving Money on the Table!
Are you leaving money on the table?
That what happens when you make a mistake that many other business owners make.
It’s a mistake on their business website. A simple but very costly oversight.
Because one element is disregarded as not being important.
But it’s vital.
And the fix is actually very simple.
Just make sure your website is mobile-friendly. Make sure it’s optimized
to display properly on mobile devices.
You see, most websites weren’t constructed with mobile in mind. Newer websites, of course, take mobile into account, but older ones don’t.
In other words, if your website is more than a couple of years old, there’s a high likelihood that it isn’t mobile-friendly.
This means that if someone is using a phone or tablet to surf the web, your site will load the traditional desktop view. And that’s very hard to read, let alone navigate on the smaller screens of a phone or tablet.
And most desktop versions display in landscape mode. Most phones display in portrait. A mobile-friendly design will automatically display in portrait on a phone. If your site isn’t mobile-friendly, your site could display in landscape, meaning only half of the page will show. The rest will be cut off.
Not exactly a good user experience that makes someone want to buy from you.
Another problem with sites that aren’t mobile-friendly is that images will display on mobile devices either too small or too large. Users will have to try to resize them to be able to see them.
Similarly, some fonts that look great on a desktop are unreadable on mobile devices. Everything changes when it’s viewed on a mobile phone.
These sizing and readability issues are important. This is because we all have fat fingers when it comes to clicking things on a mobile device. So a site that isn’t mobile-friendly is very hard to navigate, let alone find the information you’re looking for.
A mobile-friendly site will have been designed with the idea that users will touch or tap the screen, rather than click with a mouse. Its navigation will allow for taps or swipes. Which is much easier than typing on that little tiny keyboard.
Likewise, data entry on a mobile device is difficult. So a mobile-friendly site will minimize the need for a user to try to fill in tiny fields.
Making sure your website has a mobile-friendly version is a simple fix. And it’s an important one. In today’s marketplace, one study found, the vast majority of customers were actually searching for things online on the internet from a mobile device.
Back in 2016, mobile traffic surpassed desktop traffic worldwide. We’re already four years past the point when the majority of devices searching on the internet were mobile devices.
Or think about this. Fully 61% of people conducting mobile searches are more likely to contact a local business if they have a mobile-friendly website.
And there’s more.
Within one day of their online search, 50% of mobile users visit a store selling the product or service they were searching for.
And over 50% of smartphone users have found a new product or a company while searching on their phones.
And 51% have made purchases from their phones.
You may be wondering where all this data came from. It’s all courtesy of Google Data itself.
Based on the data, having a mobile-friendly website isn’t just something that would be nice to have. It’s absolutely imperative for anyone trying to compete in today’s marketplace. Otherwise, you’re ignoring the reality of how today’s consumers are actually searching and interacting with your business online.
And I’ll leave you with this last statistic.
Fully 60% of people will leave a website if it loads slowly.
And how do people define slowly? Most experts agree. Your website should be loading in under five seconds.
Traditionally, Google wants it to load in three to four seconds, but five is still permissible.
So, but if your website is not optimized for mobile devices, it’s definitely not loading faster than five seconds. It will take much longer. And 60% of people won’t wait around for it to load.
Remember that your website is often your first introduction to a potential new customer or client. So put all this together. A website, when viewed on a phone or tablet, that is difficult to read or navigate, isn’t going to create a good first impression. Neither will a website that makes it hard for people to access or consume the information on your site when they’re using their mobile devices.
And add to that the fact that a website that isn’t mobile-friendly will load very slowly.
This means you’re losing all the traffic that came to you through search. All the hard-earned dollars that you’re spending in bringing people to your website through marketing, through having sales staff, through getting the word out there, through advertising, all those dollars are being thrown away.
Just by not having a mobile-optimized website.
If you don’t have a mobile-friendly website, you’re probably seven out of ten small business owners.
But don’t despair. Fixing this is probably one of the smallest costs you’ll incur to make sure your marketing dollars aren’t wasted.
So hopefully you’ll take action.
I’ll make it very easy for you to check if your website is mobile-friendly because I deal with business owners all over the United States. Most of them think that it’s mobile-friendly because they’re able to actually bring up their website on their device.
But that does not necessarily mean it’s mobile-friendly. If the site isn’t optimized for a mobile device, for example, the text won’t enlarge. And it might have been mobile-friendly at one time, but new releases of the phone software have made it not so friendly.
I’ll share a free tool you can use:
That is a free tool created by Google itself that measures how their algorithm, software, and Google bots are viewing your website. It’s going to let you know if they consider your site to be mobile-friendly or not.
And they’ll give you a grade, so you know how big (or small) of a problem you have.
And if you need help fixing it, just give me a call.
June 14, 2021