Get Started Advertising Online for Only Five Dollars a Day
February 7, 2022
Did you know you can get started advertising online for only five dollars a day?
Perhaps you’ve wondered about online advertising. Maybe you thought it would be too expensive. And you had no idea how to get started.
The truth is, five dollars a day can get you going.
Now, you might be thinking there’s no way five dollars of advertising will make a difference to your business. But that’s just not the case. Many companies have used campaigns of this size to generate many leads and sales.
Types of Online Advertising Campaigns
The key, of course, is knowing how to do it effectively. And that starts by choosing the type of campaign you want to run.
When people think about advertising online, they think about banner or display ads that show when they visit a website. This is one way to advertise. But those ads aren’t reaching the most targeted audience. Which, in the long run, makes them more expensive.
The same holds true for pop-up ads. You can pay to have your ad pop up when someone visits certain websites. But depending on how much traffic that website gets, this form of advertising could also be very costly.
Then there are keyword ads. When someone searches for a keyword, your ad will show up first in the search results. While this can be an effective and valuable part of your online marketing strategy, there is still a better way to advertise online. Especially if you’re just getting started with advertising online.
The Best Way to Get Started Advertising Online
The most cost-effective way of getting started with advertising online is through a retargeting or remarketing campaign. Especially when you want to test the waters with a small budget like five dollars a day.
Simply put, a retargeting campaign targets people who have already visited your website. You know these people are interested in your product or service, or else they wouldn’t have come to your site. But for some reason, they haven’t filled out your contact form, asked a question, or made a purchase.
Your retargeting campaign gives them another chance to do that. And this is why this type of campaign is so effective. You’re only trying to place your ad in front of people who have visited your site. That’s a tiny audience compared to the total number of people using the internet. And that simple fact drives down the cost of your ads.
How Retargeting Campaigns Work
The idea is simple. When someone visits your site, you put a cookie on their internet browser. Then when they go to other sites, like YouTube, Facebook, Instagram, or Google, your ad will show up. Thus, the ad functions as a reminder of your product or service.
Retargeting campaigns can be so effective for small amounts of money because you target a particular, highly qualified audience: people who have been to your website. We know they are interested in what you have to sell; they just haven’t made a purchase decision yet.
What Is Ad Retargeting, and How Does It Work?
Let’s dig a little deeper into how retargeting campaigns work.
They start by placing tracking pixels on your website. These pixels will keep track of the people who visit your site. You’ll have one for Facebook, one for Instagram, and one for each site you want to place ads on. When your website users visit these other sites, you’ll be able to put your ad in front of them.
Think of the possibilities. Through the wonder of tracking pixels, you can keep track of the people who visited your website—specifically, the ones who didn’t contact you or make a purchase. Then, with the help of your tracking pixels, you’ll be able to serve ads to these people. And only these people. All for only five dollars a day.
The reason this type of campaign is so effective is simple. Often a little reminder is all these people need to get them to take action.
And that’s what your ads will do. They’ll get your business’ name in front of them to try to convince them to either get more information or come back to your site. Maybe the ad will persuade them to watch a video that could help them make a decision to buy your product or service.
That’s how your ads will turn those viable prospects into customers. All for as little as five dollars per day through the precise targeting of a remarketing campaign. If it works well, you can always scale it up to ten, twenty, or even fifteen hundred dollars per day, depending on the sales it’s generating.
This is by far the most effective type of campaign you can run, and it’s effortless to do so. Now, how do you actually get this done?
How to Get Started Advertising Online
1. Choose your target audience
Figure out exactly who you want to reach. For example, is it people who visited your site and didn’t opt into your mailing list? People who chose an item but didn’t complete the purchase process? Or people who visited your site but didn’t visit a particular page you wanted them to see?
2. Segment your audience
Careful segmentation of the people you are targeting will help you get better results. You’ll want to tailor your ad, message, urgency, and call to action to each segment you define.
For example, you’ll send one ad to people who selected an item but didn’t complete the purchase. You’ll send a different ad to people who visited your site but didn’t watch your informational video. And you’ll send a third ad to people who visited the website but didn’t join your mailing list.
This precision targeting will make your campaign more effective and economical.
3. Create Your Ads
Once you’ve figured out your segments and your messaging, you’ll know what action you want people to take after seeing your ads. Then, you’ll be able to create ads that will get results for you. Be sure to create several versions of your ads for each segment of your audience.
4. Create and Place Your Tracking Pixels
- Choose which pages on your site will have the tracking pixels.
- Choose which platforms you’ll use for your ads, such as Facebook or Google, and obtain tracking pixels from each one.
- Place the tracking pixels on the pages of your website you’ve chosen, one pixel for each of the platforms you’ve selected.
- Place your ads. Make sure you schedule them, so the ads rotate among the different versions you created. That way, they don’t become stale and boring to the people who see them.
5. Track and Evaluate Your Results
Compare how your different ads perform. Over time you’ll want to tweak the lower performing ads or replace them entirely with new ones. By continually monitoring the effectiveness of your campaign, you can continuously improve your results.
This may sound complicated. There are many resources out there that can help walk you through the process. If you need help developing your retargeting campaign, we can provide the guidance you need. And it doesn’t matter if it’s for a service-based business or a product. This strategy can work for you.
So if you’re ready to invest five dollars a day in a retargeting campaign but aren’t sure how to get started, give us a call. We’ll be happy to show you how retargeting campaigns can help you turn website visitors into customers. And help you get started advertising online for five dollars a day.