How to Multiply Your Business
Here’s the Secret to Multiplying Your Business Online
Business owner, I have a question for you. How much more business could you be doing if you had an additional physical location on a busy intersection of your city?
And what if you had 5, 10, 15 additional physical locations all situated on the busiest intersections in your city? How many more customers would you have? How much more productive would you be selling or services would you provide with all these added physical locations? How much more revenue would your business be generating?
Probably a lot, right? It only makes sense. With so many physical locations, you’d have a larger footprint in the city. That would give you so many more opportunities to sell your products and services.
Now, what if I told you that you could do the same thing online? If you haven’t considered doing this, you’re overlooking a huge opportunity. And it’s a fraction of the cost of attempting to build the same number of physical locations.
Think about what it would involve. You’d need to buy the buildings or sign the leases. Then move on to the build-outs, and purchase the supplies and inventory you’d need to actually operate multiple physical locations. And that’s even before you’ve hired any staff.
Multiply not with Bricks and Mortar but with Keywords
But here’s the beautiful thing. It’s going to take a bit of a mind shift. You’ll have to think differently about transferring the idea of franchising from the physical world to the online world. Instead of bricks and mortar, you build your online presence with keywords. And you do it at a fraction of the cost of opening a physical location.
This is how it works. Each keyword that your website is associated with is equivalent to an online, virtual storefront. The reason we make that analogy is that every keyword has its own search volume.
In other words, for keyword number one, there is a quantifiable number of people searching the internet using that keyword each month. Keyword number two will have a different volume, depending on the number of people who use it to search for a specific product or service. Keyword number three, the same thing.
We know that people use search phrases or keywords when searching online for a product or service. If you could associate your website with that keyword phrase commonly used, you’ve basically just established another online storefront for your business. That’s much simpler than going to all the trouble to open a new physical location.
And each time your business is associated with another keyword, it’s like you just opened another store.
So to recap, the more keywords associated with your website, the more online storefronts you have for your business. Are you having an “AHA” moment right now? Do you see how huge this opportunity is for you?
Choosing Keywords to Multiply Your Business
However, you can’t just use any keyword. The goal is to find the highest value, high target keywords for your business and your industry. It wouldn’t do you any good to focus on keywords that are only used once or twice a month. You’re looking for the ones that are used thousands of times. But this isn’t as hard as it sounds.
But it’s not as hard as it sounds. Google provides lots of keyword data to help you decide which ones to pick.
Once you know which keywords you want to use, then you do the work to make sure those keywords are associated with your website. If you do this correctly, your website will show up on the first page of the search results when someone uses one of your keywords in a search. You’ve just multiplied your online presence.
I have clients right now who have optimized their websites for 20 different keywords. And they show up on the first page in the search results for all of them. Just think of all the traffic they’re getting.
More Keywords Ultimately Means More Sales
You may be wondering why to go to all that trouble for ten or more keywords. Wouldn’t three or four do? You want to have many keywords associated with your website because people conduct their searches differently. One person might search for a “table and chairs.” Another might use “dining room sets.” And a third might just type in “furniture.”
So if you, the furniture seller, have optimized your website for “table and chairs,” your website appears on the first page of the search results for that keyword. That’s like having a virtual store called “table and chairs.” If you’re optimized for “dining room furniture,” then you have a digital storefront called, you guessed it, “dining room furniture.” The same holds true for “Furniture.” And all of these are located on the digital equivalent of high-traffic, busy intersections.
And we want to attract all the people searching on these keywords because we know they are ideal prospects to buy what we have to sell. It works the same for any industry or service. Capture the keywords most people use to search for your product or service, and you’ll be attracting a more significant share of those customers.
In this way, you can implement this strategy to quickly expand the number of customers and revenue you generate. And you can do all that online with just one website. No need to even think about creating multiple websites.
One website can be associated with 10, 15, 20, or 30 different keywords. That multiplies your marketing reach because you’ve added all these online storefronts on multiple virtual busy intersections. And all of them are bringing you traffic.
If you’re interested in using this strategy for your business, give me a call. I’ll be happy to explain how we can leverage this to help you realize increases in your website traffic, sales, and revenue.
February 7, 2022
January 25, 2022