11 Reasons Why You Should Hire a Professional Website Designer
You’ve probably seen all the ads about how easy it is to build your own website. Or you know someone who offers to do it for you at a bargain price.
If all you want is a static site that acts as an online brochure, with maybe a few blog posts thrown in, then sure, you could do it yourself.
Or maybe you could find a hobbyist to create your site for you. Perhaps they can deliver what you want, or they will give you a cookie-cutter website with little personality that isn’t customized to your brand, products, service, and business.
But if you want a website that will work around the clock helping you grow your business, you’re much better off hiring a professional designer. Here are 11 reasons why you should.
1. Design a Website that Helps You Meet Your Business Goals
Think about what you want your website to do. Some common goals for business websites include:
• Generate leads
• Improve lead conversion rates
• Increase awareness of your business
• Enhance your reputation
• Improve sales
• Improve sales support
• Improve customer satisfaction
• Reduce time to complete a task
• Inform the audience about updates to products, services, hours
• Accept and receive payments
From this shortlist, you can see that your website can be one of your most powerful marketing tools.
And if this list includes many of your goals for your website, then you can’t just have someone slap a little content into a shell and call it a day.
You need someone who can build a site that will do more than take up space on the internet. You need a designer who can develop a site that will help you meet your business goals and serve as an effective marketing tool.
2. Bargain Websites Rarely Save You Money
Suppose you hire a web designer for a bargain price. Great. You may have saved some money.
What happens when that person disappears? This happens more often than you think. The people who aren’t charging professional rates are either hobbyists or building sites as a side gig. They don’t plan on being around for the long haul.
And when they’re gone, the website owner is often left without access to their own site.
And even if the person is available, what kind of support will they give you for updating or maintaining your site? A professional web designer can either act as your webmaster or support your in-house webmaster. Either way, you’ll rest easy knowing that you can quickly address website issues.
Why pay someone for a site you’ll just have to pay someone else to fix later?
3. Utilize the Latest Trends and Technology
When you build your site, you want to make use of the latest trends and technology. Remember the old web pages that were simply words in boxes? How 90’s. You don’t want to look like yesterday’s technology.
And you want your designer to be up on the latest trends, so they are making use of new technology and features. As the internet and search engines evolve, you want your site to grow and evolve with them.
4. Aesthetically Pleasing
I’m sure you’ve visited truly ugly websites. You can bet those weren’t created by professional designers. Your design should bring an aesthetic sense to your site that captures the tone and mood that best showcase your business.
Because the truth is that you have only a few seconds to capture the attention of visitors to your site. If it looks amateurish, is difficult to navigate, or is hard to read, people won’t stick around. And they certainly won’t buy from you.
This is why you consult an interior designer for your home décor. They have an understanding of style, taste, and what works in different spaces.
In the same way, a web designer who has built hundreds of sites knows how to maximize the visual impact of your site because they know how people scan web pages and what catches people’s attention.
Your website is often the first impression someone has of your business. You need a designer who knows how to create a website that is crisp, clean, and attractive—making people’s first impression of your business a great one.
5. Legal Use of Images
The most effective websites feature lots of images. But you can’t just use any image. Many people think they can just copy a photo they see online and put in on their website.
That’s a good way to get sued.
Unless you use images that are licensed for commercial use and are royalty-free, you could create all kinds of trouble for yourself.
A professional designer will know how to find quality images that you can legally use.
6. Copywriting that Sells
Sure, anyone can write a few paragraphs about their business.
But do those paragraphs engage the reader? Position your business as a great option? Answer questions clearly?
You wouldn’t have an untrained salesperson make sales calls for you. So why have an untrained person write your copy? Professional web designers have access to talented and experienced copywriters who can write appealing copy for your site that will work for you.
7. Loads Quickly
We’ve all visited sites that load slowly. Most people won’t stick around for more than ten seconds. If your page hasn’t loaded by then, they’ve moved on to the next business on the list.
A professional designer will know how to tweak and optimize your site so that it loads quickly, which enhances the user experience.
8. Optimized for Mobile Devices
As more people are using their phones to surf the net, it’s more important than ever to have your site optimized for mobile devices. That bargain or hobbyist designer might not know how to do this well.
As your business grows, your website will need to grow with it.
For example, you might start with just a few pages and a contact form. Over time, you might add more product or services pages, resources in the form of a blog or articles, ways to accept payments, custom search features, videos, or more.
A professional designer will be able to scale your website to accommodate the new features and enhancements, while still making sure navigation between pages is seamless and the whole site loads fast and runs smoothly.
10. Build with the Future in Mind
An inexpensive website might meet your needs today. But as your business grows, you’ll want to scale it up. Add pages or a way for people to make reservations, place orders, or make payments. If the foundation of your site can’t handle these enhancements, you’ll have to start over building a new one.
11. Has Proper Security and SSL Certificates
It’s critical that your website is well-protected against hackers. A professional designer will be up on the latest threats and security features. And if you are planning on receiving payments, you’ll need up to date SSL certificates.
Create Your Site Right—the First Time
Just as you wouldn’t let just anyone design and construct the building you house your business in, it’s not a good idea to trust an amateur for your business website.
And you want it done right the first time. You don’t have time and money to waste doing it over and over. Invest in your business the way savvy business owners do—in a professional web designer.
January 26, 2021